Shop Managers: 5 Ways to Attract More Customers to Your Store
Customers are the bread and butter to your business. If you’re hoping to boost your sales and your customer loyalty, consider these five tips.
1. Promotions
A lure, like a promotion, is a key way to attract customers to your store. Customers always want value for money and if you can entice them via a promotion that is a great way to get more customers into your store. Conventional promotions like, buy one get one free, are a great way to increase the number of customers passing through your doors and ultimately increasing your profits. Promotions are also a very good way to attract new customers who may not have been to your store before.
2. Personality of Staff
The personality of your staff is critical to attracting more customers to your store. If a customer has a bad experience at your store involving a staff member with a poor attitude, they are likely to tell their friends and therefore you will lose not only one customer but also a group of customers. If your staff offers a great service it will help to build a strong rapport with customers and they will no doubt mention this to their friends who will be more likely to visit your store due to the recommendation.
3. Simple Layout
Time is an ever-increasing commodity in these times, so a simple and effective layout to your store will certainly attract customers. Shopfitters like TU Projects ( www.tuprojects.com ) can be valuable in laying out your store. It is of the upmost importance that customers can find what they want easily; otherwise they will go to a competitor. The shopping experience needs to be easy and quick for a customer and if your store can provide this by having a simple and easy to follow layout, customers will walk out happy and are more likely to return to your store on a more regular basis.
4. Brands
As mentioned earlier customers want value for their money, as well as this they want brand names that they recognise. It is all well and good getting stock in that you can make a bigger profit percentage on, but will it sell well? It is hard to determine whether the cheaper alternative will sell as strongly as the brand named stock. Brand names are almost a certainty to do well in most industries and provide the consistency in sales that most store managers need in order to run a successful store.
5. Shop Image
A shop’s image is another crucial factor in attracting more customers inside or not. If the shop is messy and has non-appealing displays at the front, it is unlikely to attract customers, old or new. It is therefore important that members of staff strive to make the store as tidy as possible in order for customers to be able to shop freely in an appealing environment. Of equal importance is the display at the front of your store. You can attract more customers in by giving them a taste of a sale item, or a new release or even your best selling product. This way people walking by that had no previous intention of coming into your store will do due to your display.
Do you have any customer retention tips? Let us know in the comments below.
